Web Summit, Lisbon · Magnet
3.4× scanned leads from a 36 m² booth
Enterprise SaaS platform
Challenge
A strong product with a quiet stand. Aisle traffic passed at walking pace, and the sales team was opening cold all day.
Deployment
A G1 ran a 90-second routine every half hour, ending each set facing the demo stations. Show times were printed on the badge scanners' thank-you screens, so every scan advertised the next crowd.
3.4×
scanned leads vs prior year
200+
people at peak show
92%
demo slots filled by day two